April 5th, 2009
I’m often asked which is better: .htm or .html. This (extremely!) short article discusses the differences between the two file types and which is the correct one to use.
So what’s the difference and which is best?
The short answer
There is none. They are exactly the same.
The long answer
Both .htm and .html are exactly the same and will work in the same way. The choice is down to personal preference, providing you’re consistent with your file naming you won’t have a problem with either.
Depending on the configuration of the web server, one of the file types will take precedence over the other. This should not be an issue since it’s unlikely that you’ll have both index.htm and index.html sitting in the same folder.
We always use the shorter .htm for our file names since file extensions are typically 3 characters long.
Tags: website design
Posted in .Top Tips | No Comments »
April 4th, 2009
Submít your website to as many search engines and directories as you can. (A search engine is a searchable database of websites collected by a computer program (called a crawler, robot or spider). When you enter a keyword, the search engine looks for keywords in its database, and any relevant records are displayed.)
Currently there are thousands of search engines and directories on the internet. Some of the main ones include Google, Yahoo, MSN. When submittíng your website to the search engines, you can either do it manually by going to the search engine website and adding your URL (website address) or you can employ the services of a Search Engine Submission company, who will do it for you.
Search engines try to rank sites that contain good content higher, so you need keywords and phrases on your pages that best describe your service and products. For example, if you are a florist, use words such as “florist, online florist, virtual florist, wedding florist, florist in Sydney, florist on line, flowers, floral, bouquets, floral arrangements etc.” as many times as possible to ensure high search engine ranking. To find out what keywords your customers may be searching use Google’s Keyword Tool or Wordtracker.
Posted in .Top Tips | No Comments »
March 19th, 2009
There are many ways to generate traffic to your website, but almost all traffic generation techniques can be grouped into the following 3 methods:
1. Build it – this method usually takes a bit of time and effort on your part, it builds up over time. It’s a good strategy for building solid and long term web traffic.
2. Buy it – this method will give you IMMEDIATE traffic to your site but you need to PAY for it. One example of this method is Pay Per Click (PPC) advertising.
3. Borrow it – this method involves using other people traffic, it can also give you immediate traffic. One example of this strategy is Joint Venture or JV with other marketers who have large subscriber list. These marketers will help promote your offer to their subscriber list. But of course, you must share your revenue with the marketers who are willing to share their list with you.
The ADVANTAGES of directory submissions:
o It helps boost your site PR (Google Page Rank). Many directories have PR from 1 to as high as 8, they are considered high authority sites. So getting back links from these sites will boost your site ranking.
o It improves the search engine position of your site. The higher your site PR is…. the better search engine position your site will get… the better your search engine position is… the more traffic you’ll get.
o It helps build up long term and sustainable traffic to your websites. Yes, it may start slow but it will gain momentum with time.
There are many ways to promote a blog. It will likely depend on what you found the most convenient way to use. Some ways will take you some time in front of the computer to do the promoting. But, there’s also a way to promote your blog in an automatic way, and that is by using directory submission.
Directory submission is one of the easiest ways to promote a blog and therefore getting many links to your site. This process is the listing of your blog by category in directories, hence, to enable the search engines to pick up your site then put it in the search results. When your site has been submitted to these directories, it will then get a descent amount of web traffic.
Tags: Links, SEO
Posted in .Top Tips | No Comments »
