Phone users might be ‘cool’ but there’s something of the goldfish about them when it comes to attention spans.
At least according to the latest survey data from Pinch Media which sifted through data from 30 million downloads from the Apple App Store only to find that just 30% of those who buy iPhone apps use them the following day.
Things get even worse after that. Within 20 days, only 5% of those who bought an application are still using it. Unsurprisingly, the drop-off for free apps is even worse than those that people pay for.
