‘Beach-ready’ Website Healthcheck Offer

Summer’s here, though not for long, I expect. Still, to brighten the day of whatever temperature, we are offering a ‘Beach-ready’ Website Healthcheck, discounted while were still full of Piriton!

For only £399 +VAT, saving £100, we’ll give your site a ‘Beach-ready’ top-to-tail ‘going-over’, reviewing all the important aspects of your site, ensuring top performance, and making any recommendations that may improve it still further.

You might *think* that there are no problems, but changes to code structure, plugins, links to external sites and social media feeds, all risk failing at some point, because you can’t be sure that other website code isn’t having an impact on your own.

We’ll check:

  • That you are being found on Google and have good positioning
  • That you are visible in the popular social media platforms
  • That your Google My Business site is registered
  • Any broken links identified and fixed where possible
  • Any risky code, or hacking attempts identified
  • A security audit

We can also offer design improvement recommendations, based on building high-spec sites for over 20 years.

Contact us with the form to the right, and we can get on it while you sit in the sun!

GDPR

There is a big change coming in business, affecting the way companies acquire, store and manage data. May 25th 2018 introduces a new law the General Data Protection Regulation (GDPR). Many of the GDPR’s main ideas and principles are much the same as those in the current Data Protection Act (DPA), so current compliance will be a good starting point for the new law. Some thing, though, are different, and businesses need to evaluate their practices to ensure that they comply in the future.

The Information Commissioner’s Office (ICO) has produced a checklist and resources to help businesses work out the main differences between the current law and the GDPR.  These are all available via the ICO’s Overview of the General Data Protection Regulation. The ICO is also working closely with trade associations and bodies representing the various sectors so you will be supported in implementation. It is essential to plan your approach to GDPR compliance now and to gain support in your organisation. Its possible that new procedures may be needed to comply with new transparency and individuals’ rights provisions. In a large or complex business this could have significant budgetary, IT, personnel, governance and communications implications.

A significant difference between the DPA and the GDPR is that the GDPR places greater emphasis on the documentation that data controllers must keep to demonstrate accountability. Compliance with all the areas listed in this document will require organisations to review their approach to governance and how they manage data protection as a corporate issue. For example, one step might be to review contracts and other systems you have in place when sharing data with other organisations.

Some parts of the GDPR will have more of an impact on some organisations than on others (for example, the provisions relating to profiling or children’s data), so it would be useful to map out which parts of the GDPR will have the greatest impact on your business model and give those areas due prominence in your planning process. A start to the introduction to GDPR is to review the ICO 12-Steps to GDPR document:

https://ico.org.uk/media/1624219/preparing-for-the-gdpr-12-steps.pdf

and the ‘Getting Ready For The GDPR’ checklist

For further information, or to access our GDPR implementation programme, please contact us.

Cookie Anyone?

Choco_chip_cookieThere have been changes to EU Privacy legislation (yawn!) , but it means that all website owners now need to have a ‘Cookies Policy’ which notifies users of what cookies are used on the site, what they are for, and how to control them. The legislation came into being on May 2011, and there has been a ‘watch & see’ for a year, but now all websites have to comply.

Many sites uses cookies for, basically, Google Analytics, Content Management, and Shopping Carts. We can sort you a proper cookies audit, a compliant cookies policy and update the site to suit. It’s a bit of work to go through, but we can cover for a flat £250 +VAT. If your looking for a complete new site, we will now incorporate this into the project spec.

There is more info here: aboutcookies.org.

As sites have to comply by the end of May, the usual process seems to be that if you have an action plan then any user complaints are disregarded, so let us know if this would help. We have quite a few lined up!

For over 17 years we have delivered quality web sites, effective internet marketing, search engine optimisation (SEO), online stores and graphic design for clients in Stockport, Manchester and the North West.

We have worked with the biggest of blue-chip clients such as Pfizer, Cadbury, NHS etc, as well as numerous small/micro businesses that all appreciate our approach of plain-speaking, professional service.

We can help your company stand out from the crowd and reach more people faster by creating custom-made, highly creative digital and web-based communications that work.

Call or email today for a FREE consultation

Lead-Generating Websites

This is something of a speciality field – most websites are created to provide information to a target user and to create opportunities to advance the sales process. Lead Pages are a different model: in this, the page is promoted via advertising, SEO, maybe Adwords, and is intended simply to create a sign-up for the ‘Golden Carrot’ – a report, free gift, information, trial or whatever is needed to motivate and qualify the prospect.

The entire objective is simply to build a list. Once you have permission to contact QUALIFIED prospects, you can then provide additional benefits, building the relationship until, when the prospect is making a buying decision, your service is the first one they think of, and you are already in a positive relationship.  There are many other aspects to the process – some designed to incline the prospect to make a small purchase immediately (say, a printed book), and then add options (perhaps a CD set, a DVD video version, or a short course).

The ultimate aim is to create a ‘Sales Pipeline’ of products increasing in value, leading up to a product which may be £10,000s. Over time, you will be able to work out the percentage of Golden Carrot’ sign-ups that convert to the full package. The task then is to refine the process so that your conversions are maximised. Tracking of leads to conversions is essential, and it is this feature that is missing from so many websites,leading to a complete failure to demonstrate positive ROI.

The Lead Pages themselves look quite unconventional, but there is a strategy behind this, and the page elements have a particular purpose:

1. Domain

Create a domain specifically for each campaign, and use something that relates to the offer. It will gain some small advantage in SEO, but mainly it allows precise tracking of the campaign response.

2. Pre-head

This sets up the offer, and provides a ‘reason to act’ – time-sensitive, limited quantity etc.

3. Headline

This is the most powerful feature and should be tested with many variants to see which is the most compelling.

4. Body

This outlines the ‘Golden Carrot’ and qualifies the prospect for the offer. It should contain validation, benefits, authority and a call to action.

5. Signature

Essential, and should be in Navy Blue.

6. Hero Shot

Either of the author, or the product. Don’t use a library shot, as this will simply appear false.

7. Response Form

As simple as is necessary to capture relevant information. Don’t ask for a phone no. unless you are promising, say, a telephone consultancy. Don’t ask for an address unless you are sending a package.

8. Response mechanism

Probably a button, but test different colours, shapes, text etc. “Submit” will always get a lower response than, say, “ Send me my Gift”

9. Testimonial

Videos are great, or use quotations from genuine clients (the more identification detail the better. Use facts & dates as supporting evidence, rather than a vague and feeble “I would recommend…”

10. Footer

Include privacy information, any Terms and Conditions that may apply, and in the UK, a ‘real’ address, phone no (this can be a Virtual PS service) and your company registration number. The more you can indicate that you are a ‘proper’ company with a genuine offer, the better the response.