Bye-Bye, ‘Places’; hello, ‘My Business’
Google has today launched a brand new function (well, re-hashed Google ‘Places’) known as Google ‘My Business’. It might be a surprise to existing users, but it looks to have great features and advantages. Here’s a quick summary:
You access My Business by logging into Google via your business account. The new feature is currently accessible for page owners via Places or Google+, but more log in options are likely to come along. Here is a handy guide to the new Google My Business hub:
The Home Page has changed:
Before the changes, finding the Dashboard for your business page meant using the menu on the left. Now your homepage has all the main Google business functions in one place by default.
You now have a Google+ Status share box, Google+ Insights and at last, Google Analytics and Google Hangouts/YouTube all in quick start menus.
Social media managers: you now have some sensible Google+ page analytics that you can actually use to tailor your campaigns
We can now see segmented data showing page views and how they are split, engagement with your posts and Audience (or follower) growth. You can track data from the last 7 days, 30 days or 90 days.
While Google+ analytics data still some development needed, this is a great step forward and one that Google+ sceptics will certainly be happy about. Though it doesn’t quite address the ‘point’ of Google+.
Analytics and Hangouts at your fingertips.
If you co-manage a Google account for a client, this overview feature means that your clients can log into their accounts and view a snapshot of their performance. This means they can quickly access the data that’s important to themto help planning. You might find that it keeps you on your toes!
Additionally, you can launch a hangout from the main menu which is great for those using Hangouts for internal meetings with their team and external catch ups with clients. Hangouts have many possibilities for businesses that stretch beyond the traditional ‘webinar’ set up, so we love this function.
The Google+ status box is a bit of a hinderance, but overall, we think its a great step forward (© Google Product manual 😉 )
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