8 Twitter Tips Guaranteed to Gain more Followers (ethically!)
Creating a voice and persona on Twitter is one of the best ways to engage with thought-leaders, meet new customers, get traffic back to your website and bridge the gap between your brand and the people who engage with it
1. Its not about the numbers:
Being active on Twitter isn’t a follower growth competition! Becoming popular on Twitter is relative; the amount of followers you have doesn’t necessarily amount to popularity. Of greater significance is the number of interactions – comments on your Tweets, DMs, exchange of information and retweets.
2. Start following people regularly
Following new accounts not only increases your sphere of influence, there is also the probablility that those you have followed will check out your account. Don’t simply follow those with thousands of followers themselves, use the Twitter Search function to find people who are relevant to your profession and to your personal interests. Look particularly for ‘personal’ contributions, not just retweets, or auto-tweets. Look also to those who are followed by your contacts. Its a great way of expanding your catchment.
3. Retweet other users’ content
Retweeting is a compliment. It shows that you find their content interesting enough to share with your followers. Its also indicates to your readers, that you are identifying information that they themselves will find interesting. Use the Twitter search bar to find things to retweet. Searching for active, trending topics whatever you’re interested in and you will find relevant things to retweet on a daily basis. Aim to retweet at least once a day along with your own content for an interesting timeline filled with relevant, appealing information.
4. @Mention other accounts
You can start a conversation with almost anyone, and certainly Brands love an @Mention that engages with their product, is complimentary or constructive. Great brands on social media actively seek this kind of interaction with their customers.
5. Use popular hashtags such as:
#FF (follow Friday) – Still popular when used correctly. Give your clients a mention, recommend a particular Tweeter, but steer clear of ‘eggs’ or non-tweeters.
6. Keep that Tweet frequency up
If you can, tweet as often as you have something interesting, relevant or an opinion to voice. In the business context, keep it at a professional level though links to an Instagram of your lunch are likely to precipitate a flurry of ‘unfollows’! You can use your favourite social media tools to pre-schedule your updates for the week to save loadsof time. I recommend scheduling weekly as Twitter is reactive so staying ahead of, or even on, the curve is essential to succeed on this network.
7. Use your personal account
Anything your brand puts out, your personal account should retweet their updates. It sounds simple but you’d be surprised how many individuals forget to check the Twitter feeds of their business’ accounts.
8. Use images
Use images in some Tweets for greater impact and retweet levels. Take a look at Pinterest for high quality images that you can share via your other social networks – but make sure you give a credit to the accounts you get them from. Also, use pictures from work (with permissions, of course) and your day to day life.